We’ve got news. And it’s kind of a big deal (like, as big as the girls trip finally making it out of the group chat).
After years of dreaming up wild and wonderful shades, we’re switching things up. Don’t panic - bold colours aren’t going anywhere. But from now on, they’ll be dropping in smaller, more intentional batches. Think of them as collector’s items for your feet: once they’re gone, they’re really gone.
At the same time, we’re doubling down on your tried-and-true faves - like black, brown and red, keeping them in stock as often as humanly possible (because we’ve heard your “plz bring back black BFFs” loud and clear).
So… why the shake up?
Well, we’ve learned a lot over the years. Like the fact that while you love a statement colour, most of you shop with neutrals in mind. You want shoes that go with everything. And we want to make shoes that stay in your wardrobe (and out of landfill) forevs.
We also realised we were ending up with too many colours at the end of each season (and too much choice isn’t always a good thing). Meanwhile, Just Black (our number one bestseller) was flying off the shelves and constantly out of stock. That didn’t feel very TWOOBSy.
So, we’re still bringing the colour, just in a way that makes more sense - for you, for us, and for the planet.
Moving forward, you can expect limited edition drops every month or two. That means you’ll still get your hit of newness, but we won’t be overproducing. Which feels like a big win for everyone.
Colour has always been at the heart of what we do - and that’s not changing. But the way we bring it to life? That’s getting a glow-up.
Thanks for growing with us, shopping mindfully, and keeping it colourful.
Love Team TWOOBS xx